About Experience Ventures Credentials Connect

Finance pro turned tech entrepreneur in Latin America.

Co-Founder & CFO at Vana. 10+ years in finance, data, and building companies across the region. I went from running numbers to co-founding a FinTech with 700+ people.

Luis Marinelli

Featured & Affiliated With

BAM - Banco Agromercantil
EZCORP
Corporate Finance Institute
Acton MBA - UFM
Entrepreneurs' Organization

From finance
to building.

I started in corporate risk at one of Central America's largest financial groups. Then led a multi-country turnaround that ended in a NASDAQ acquisition. Now I co-run a FinTech that went from zero to 700+ people in under 7 years. I built the financial infrastructure from scratch: fundraising, planning, investor relations, the full stack. Every role taught me something different. But the thread is the same: figure out the numbers, then build something with them.

Finance & Strategy

Corporate finance, M&A, valuation. I've run numbers for companies in 4 countries at the same time.

FinTech

We use non-traditional data and machine learning to serve people who don't have a credit history.

Data & Analytics

Data science, business analytics, Python. Studied at Columbia and ESADE. I actually use this stuff daily.

Where I've worked

Finance, operations, and building things across Latin America.

LATAM CFO

Grupo EZCORP / GPMX

Led the finance function for a multi-country operation across Latin America. Turned the numbers around. The company was later acquired by EZCORP (NASDAQ: EZPW).

TurnaroundM&AMulti-countryNASDAQ Exit

Head of Corporate Risk

BAM (Grupo Bancolombia)

Managed corporate risk at one of Central America's largest financial institutions, part of Grupo Bancolombia.

Risk ManagementFinancial ServicesCorporate Finance

What we're building at Vana

Reaching people traditional institutions won't serve. Here's how.

Vana

Most people in Latin America don't have a credit score. We serve them anyway.

Vana is a FinTech company based in Guatemala. We use non-traditional data and machine learning to make credit decisions in minutes through a mobile app. No branch visit. No paperwork. No credit history required. What started as a lending product has grown into a multi-product platform: lending and payments. The whole point is reaching people that traditional institutions have ignored for decades.

Operating across 4 countries in LATAM
700+ team members
ML-powered credit decisions
Non-traditional data sources

Education & Certifications

Education

Acton MBA in Entrepreneurship

Universidad Francisco Marroquín

Executive Master in Business Analytics

ESADE Business School

CPA (Contador Público y Auditor)

Universidad Francisco Marroquín

Managing Data Analytics

Columbia University

Certifications

FMVA® Financial Modeling & Valuation

Corporate Finance Institute

Executive Program in Business Agility

ESADE

Data Science & Python

DataCamp (multiple certifications)

Valuation & Funding for Start-Ups

Universidad Francisco Marroquín

Leadership & Community

Forbes Finance Council

Invitation-only member

Entrepreneurs' Organization

Member since 2023

Asociación Fintech Guatemala

Board Member (2023 – 2025)

Acton MBA Faculty

Universidad Francisco Marroquín